Top 5 Beauty Retail Android Apps in Romania: Q1 2023 Performance

In the first quarter of 2023, the top beauty retail apps on the Android platform in Romania showed varied performance in terms of downloads, revenue, and active users. Here is a detailed look at the trends for the top five apps:

Sephora - Versiunea veche experienced a downward trend in weekly downloads, starting at 6.7K in late December and declining to 2.5K by the end of March. Despite the decrease, the app saw a brief resurgence in mid-March with downloads peaking at 3.8K. However, there was no significant revenue reported for this period.

Notino: perfumes and cosmetics had fluctuating weekly downloads, beginning with 1.8K at the end of December and ending Q1 with a high of 6.6K downloads. The app saw a notable increase in weekly active users, starting at 9.1K and rising to 16.6K by the end of March, indicating a growing user base.

BEAUTY BAY had a relatively low number of weekly downloads, remaining under 100 throughout the quarter. Weekly active users also saw a slight decline from 174 at the start of the quarter to 137 by the end. This indicates a stable but small user base without significant growth.

Perfumerías DRUNI showed minimal activity in terms of weekly downloads, with numbers generally staying below 10. However, their weekly active users displayed a slight increase from 93 to 96 over the quarter, suggesting consistent engagement from a small group of users.

Finally, Nykaa Fashion – Shopping App had negligible download numbers throughout Q1 2023, with weekly downloads never exceeding 7. There was no significant data available on active users or revenue for this app during the period.

These insights are based on data from Sensor Tower, where more detailed analytics and trends can be explored.